- Music Consulting
(Originally published via Music Career Blueprint, Launchpad’s new platform for music consulting / artist development, including one-to-ones, an e-course training system, group setting programs, and more.)
In this post, we’re going to talk about something that‘s changed over the years and has become something of a lost art in the music business – Artist Development.
Originally, the concept of Artist Development in the music business was pretty simple, and for the most part just what the name described.
Basically, a label, management company, publishing company or other entity would find an artist whose potential they believed in, but might not be ready for prime time, and they’d commit to helping develop and grow that artists career in hope of a future return on their investment.
Companies could lose money for years before things started to click, develop a following, and earn a return, if they ever did at all. It was costly and time consuming, but the idea was that this type of system would create career artists, resulting in more money for the label down the line.
As time went on, large corporate companies began to consolidate the music industry, and results were expected much more quickly.
Given all that continues to change with the business, what’s the state of artist development today?
In today’s music business, there seems to be even much less devoted to artist development, if at all.
Record labels are being exceedingly careful with who they sign, and have to ensure they get some form of return from any investment they make. And with so few deals going around, they can afford to be even more careful with their money.
So if the labels aren’t going to be the architects of artist development, then who is?
Today, most labels expect artists to have momentum and followings before they ever consider signing them. They’re looking for the do it yourselfers, specifically talent that’s proactive, entrepreneurial, and has proven to have a great work ethic.
Sure, there’s always the unknown, undeniable, diamond in the rough talent that comes along and blows people away, but most labels today are in the hunt for talent that’s already achieved a certain level of success on their own.
This means that artist development is mostly being delegated to managers, indie labels, publishers, and the artists themselves.
So what can you do on your own?
That’s hard to answer because there is no one answer. Artist development is an exceedingly illusive thing; mainly because there’s no one set thing that makes an artist or band successful. Every artist is different.
Every artist, label and executive needs to be approached on a case-by-case basis. Each has their own methods, needs and requirements, and that’s why it’s imperative to step up your game, educate yourself, and figure out your plan of attack beforehand.
That’s why we created Music Career Blueprint; to help guide and educate you, and give you access to a library of tools, content and insider knowledge to help you improve your game.
Developing or choosing the right repertoire, working on your image, putting the right lineup together, touring, marketing, social media, voice lessons, these are just a few examples of the things you can do, the list goes on and on.
But at the end of the day, first and foremost, it still comes back to the music.
Music is the most important thing.
Introducing Music Career Blueprint
The most powerful system on the net for advancing your career in music –
If you’re an artist looking to get signed, become famous, get your music into TV or film, or even just improve your game, then you owe it to yourself to stop what you’re doing right now and sign up.
More to come, in the meantime visit musiccareerblueprint.com or click on the image above to get started!
Launchpad Media Presents: Summer 2017, a season of musical amazingness. We’re stoked for for an epic musical summer and hope you are too, come join us for the ride.
On tour this Summer our managed artists are criss crossing the US and the world, including dates with Eddie Vedder, Stevie Nicks, Steve Miller Band, Band of Horses, Slightly Stoopid, G Love, Anthony Hamilton, Musiq Soulchild, Tyrese, Blackstreet, Stick Figure, Yellowman, Slick Rick, and much, much more.
We’re launching a new music tech platform/group of services for artists called Music Career Blueprint that we believe is the most powerful system on the net for advancing your career in the music business.
We’re also announcing new branding (and signings) for our label and publishing arms, and launching national radio campaigns.
All this and much, much more.
Launchpad Media is an award-winning company that harnesses the power of music to help create, grow, and market talent, brands, products, and communications.
For more information on our music consulting services for artists, music consulting services for brands, A&R consulting, management, label/publishing, business, partnership or other general inquiries, please contact us here. We’d love to hear from you.
For more information on what we do please click here.
Launchpad is an award-winning company that harnesses the power of music to help create, grow, and market talent, brands, products, and communications.
Incubator. Accelerator. Amplifier. Facilitator. Generator. Launchpad.