Music Consulting for Brands & Companies
If you're a brand or company looking to take your music strategies to the next level, then you've come to the right place
Launchpad is an award-winning company that harnesses the power of music to help create, grow and market talent, brands, products and communications.
We work with clients to identify objectives and formulate first-rate, multi-faceted, data-driven solutions to help address business needs, accomplish goals, and insure maximum return on investment.
Launchpad provides its Music Consulting clients with an inside path to specialist expertise and advice, a vast network of global relationships, insider knowledge, insight, and opportunities, and a flexible system to help navigate the constantly changing marketplace.
The division is led by founder Steve Tramposch, whose experience features a number of successful titles as a senior executive for several of the world’s leading music companies, including Capitol Records, Virgin Records, Elektra Records, EMI Records, Eleven Seven, Billboard and more, where he’s been instrumental in numerous artists across multiple genres that would later result in the worldwide sale of tens of millions of albums to date.
Some of the labels / music companies Steve's worked for as an A&R / talent exec:
Big project or small, long-term or short, individuals to start-ups to major corporations alike, our seasoned industry experts can craft the perfect plan, scaled and customized to meet your specific business objectives and based on any budget.
A sampling of some of the services offered individually or as part of a custom plan can be found below, for a complete list of services click here.
- Marketing Services – Overall music strategy and concept development plus stand-alone plans and campaigns, including content, strategic partnerships, assistance brokering deals and opportunities, licensing, music placement and supervision, music curation, product placement and integration, brand integration, sponsorships, endorsements, traditional, consumer, strategic, lifestyle, digital, brand integration, activations, product placement, influencer, and more.
- Research Services – Insightful and actionable analyses and fact-based business recommendations through various methodologies, customized to meet your specific business objectives. Music, Market, Trend, A&R, and more.
- Tech Consulting – Services for tech companies, brands, and talent, including music strategy, concept development, innovation, growth acceleration, marketplace guidance, partnerships, team building, capital raise, and more. Includes specialist expertise to recommend talent that supports a clients' marketing objectives, assessing their value, negotiating partnerships and activating the program.
- Artist and Industry Relations – programs to increase brand adoption, recognition, and creative use by artists and industry professionals to support the mission of the client. Includes Product Evangelism – increasing client awareness via daily contact and a constant flow of worthy information to these contacts, and Industry Intelligence – services that help navigate the constantly changing business as well as the constant flux of executive changes.
- Notable campaigns to date include strategic, marketing and sales partnerships/alliances with companies such as Facebook, Apple, Microsoft, Wal-Mart, Visa, Nike, AT&T Wireless, iTunes, Best Buy, Target, Kohl’s, NARAS (The Grammy’s), MTV, YouTube, Amazon, Jagermeister, MySpace, NFL, MLB, NHL, EA Sports, AOL, Rolling Stone, Walt Disney World, Gibson, Fender, Taylor, Marshall and more.
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