Music & A&R Research Services

If you're a brand or company looking to take your music and A&R research strategies to the next level, then you've come to the right place

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Launchpad’s Research Services division delivers actionable results for creative talents, brands and businesses alike. Our seasoned entertainment research professionals formulate first-rate, multi-faceted research plans customized to meet your specific business objectives.

The division is led by founder Steve Tramposch, a pioneer in the use of data in the A&R process (aka “A&R Research”), and widely known as the "godfather" of music research. Steve's experience features a number of successful titles as a Senior A&R / Research executive for several of the world’s leading music companies, including Capitol Records, Virgin Records, Elektra Records, EMI Records, Eleven Seven, Billboard and more, where he’s been instrumental in the early discovery of numerous artists signed across multiple genres that would later result in the worldwide sale of tens of millions of albums to date.

Some of the labels / music companies Steve's worked for as a Music / A&R Research exec:

Launchpad taps into various methodologies, such as quantitative and qualitative methods, social media monitoring, secondary research and trend scouting networks in order to meet your unique business needs. This customized research, along with our rich knowledge and expertise of the music and entertainment industries ensures that we provide our clients with insightful and actionable analyses and fact-based business recommendations.

Following is a sample of the research services that we offer:

  • A&R Research – identifying new talents where telltale signs of a genuine consumer reaction can be measured at the earliest, most accurate level to insure maximum success, profitability and return on investment (for more see A&R Consulting).
  • Music Testing – testing music’s potential for success: reaction, familiarity, appeal, burn rate and all associated demographics, songs or artists that resonate with consumers, who and where to target campaigns, releases, tour dates, and more.
  • Consumer Behavior – what drives current music and movie industry trends and consumption patterns?
  • Brand Affiliation – what music is most suitable for brand partnerships and advertising?
  • Media Affiliation – what music is most suitable for Television and Movies?
  • Trend Research - Observations of emerging, existing, and declining trends in youth culture, as well as predictions for future trends. Includes implementation of Launchpad’s Trend Research Scouting Program.

TO GET STARTED PLEASE FILL OUT THE FORM BELOW!!

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   A few important notes: 

    • This is a PAID service - serious inquiries only. Once we know your budget and objectives we then come up with a plan based on the best use of our time and your level of investment.
    • For a sampling of some of the services offered individually or as part of a custom plan click here. For more about what we do click here.
    • Big project or small, long-term or short, we'll craft the perfect plan, scaled and customized to meet your specific objectives and based on any budget.

 

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